Why this?

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I love water. I care about it. A couple of years ago, I started to do some research on the impact water initiatives may have on our economy. I interviewed interesting people around the globe who worked for the protection of water – scientists, employees of water companies, students. My article was published in 2010 (Handelsblatt, karriere.de). Today it fascinates me more than ever how important water is, how it saves lives and sometimes threatens them – and how underestimated the waste of water  and the real value of it still are. My blog tells stories, shows people, waterful products, some lifestyle and much water love.

Bluegold makes the world go round.

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